One "Viral Crane" Ignites a Product Line! MAXTECH’s Telescopic Knuckle Boom Cranes See a Surge in Orders
Who would have thought that a single custom Crane could spark an order boom? For MAXTECH, this pleasant surprise all began with a 3t12mtelescopic knuckle boom crane tailor-made for a Malaysian client last year.
Back then, after the production of this Marine Crane—crafted with meticulous customization—its test video was casually shared on industry platforms. To everyone’s delight, it went viral instantly: in the footage, the boom extended and retracted as smoothly as silk, with lifting, luffing, and slewing executed in one seamless flow. Its flexible adaptability in limited spaces caught the eye of numerous ports and shipping companies. The comment section was flooded with inquiries about parameters, delivery times, and purchase intentions. Thisship deck crane, designed exclusively for the Malaysian client, unexpectedly became a "viral model" in the industry.
Customer enthusiasm quickly transitioned from online to offline. "We want 3 units, following the standard of this 3t12m model!" A domestic port engineering company took the lead with a bulk order. After seeing the deck crane’s actual operational performance, a peer of the Malaysian client promptly customized a 3t8m version to fit the deck space of their own vessels. Other clients also put forward personalized requests, hoping to adjust parameters based on the original design—thus giving birth to the customization plan for the 2t16m telescopic knuckle Boom Crane.
In no time, MAXTECH’s production workshop was bustling with activity, as custom orders for telescopic foldable boom cranes poured in one after another. From the classic reproduction of the 3t12m model to parameter adjustments for the 3t8m and 2t16m versions, each piece of equipment was precisely optimized according to the client’s operational scenarios, load requirements, and installation space. For clients needing adaptation to the high-salt offshore environment, anti-corrosion coatings were enhanced; for those prioritizing operational convenience, wireless remote control systems were upgraded; and for those seeking a more compact structural design, the boom folding angle was refined.
"That 3t12m ship deck crane last year was like a key that unlocked clients’ demand for customized telescopic knuckle boom cranes," sighed MAXTECH’s production supervisor. The reason clients are flocking to these marine cranes lies not only in the reliable performance of the model itself but also in MAXTECH’s ability to understand their "personalized pain points." In scenarios such as ports and ships, standardized equipment often struggles to adapt to complex spatial and load requirements—while customized telescopic knuckle boom cranes perfectly solve this problem.
Since the start of this year, shipments of MAXTECH’s full folading boom cranes have been on a steady rise, with each delivered unit carrying client trust. From Malaysian ports to domestic ship maintenance sites, these "tailor-made" ship cranes are operating efficiently, proving the strength of the "viral model" through flexible performance.
This unexpected viral success is rooted in MAXTECH’s years of technical accumulation in the offshore equipment sector. Looking ahead, as more customized demands emerge from clients, MAXTECH will continue to refine product details and launch more telescopic knuckle boom cranes adapted to different scenarios—extending the wonderful story of "one custom crane igniting a product line" with even more highlights.